Privacy Policy

When you book a pickup or contact us, we may collect:

• Name - to address you and identify your order
• Phone number - to confirm bookings, send updates, and contact you for pickup or delivery
• Email address (optional) - to send loyalty points updates and order notifications
• Pickup address - to arrange collection from your location
• GPS coordinates (optional) - if you choose to share your location on the booking form, to help our rider find you
• Service details - type of service selected, fabric notes, and special instructions you provide
• How you found us - the page you arrived on, the site that referred you, and any campaign tag in the link you followed

If you book at our counter, we also record the answer when our staff ask how you heard about us. For a referring website we store its name only, never the full web address. We use all of this for one purpose: to understand which of our efforts actually reach people.

We do not collect payment card numbers. Payments are made in cash, via UPI, or via net banking directly with our staff.

• To confirm and manage your laundry booking
• To arrange pickup and delivery at your location
• To send order status notifications by WhatsApp and by email (when you provide an email address)
• To manage your loyalty points balance and referral code
• To respond to questions or complaints you send us
• To send you occasional offers from Bethel Enterprise, which also runs Bethel Diner and Bethel Courier, using the number already in our records
• To improve our service through anonymised usage analysis

About our offer messages. We send these at most twice a month, and only from our offers number +91 98112 82240. Every one carries a one-tap Stop promotions button, and tapping it stops offers permanently. Your booking confirmations, bills and order updates are separate: they always come from +91 98113 82240 and continue whether or not you stop the offers.

We never sell your information, and we never share it with other businesses so they can market to you.

We do not sell your personal data. We may share it with:

• Resend (email delivery service) - to send booking notifications and loyalty emails
• Supabase (database hosting) - where your booking and customer records are stored securely
• Meta Platforms (WhatsApp Business Platform) - to deliver the WhatsApp messages we send you, including booking updates, bills and offer messages
• Anthropic (Claude) - when you send our WhatsApp number a message our menu does not recognise, the text of that one message is sent to Anthropic so it can work out whether a person needs to answer you. Only the words you typed are sent: not your phone number, your name, or anything from your order history. Anthropic is based in the United States, so this message text is processed outside India
• Our staff - who handle pickup, cleaning, and delivery of your order

All third-party providers are contractually required to protect your data and may not use it for their own purposes.

Bethel Enterprise publishes an Android app called Bethel on Google Play (package com.bethelenterprise.app). It is built and maintained for us by our app developer, Yedid Studio, the developer named on its Google Play listing. Bethel Enterprise decides what the app does with personal data and is responsible for it under the DPDPA. Yedid Studio does not use that data for any purpose of its own.

Who can use it today. The app is for Bethel staff. Accounts are created by our administrators; there is no public sign-up.

What the app handles:

• Staff email address and password - to sign in. The password is checked by our sign-in provider and is never stored on the phone; the phone keeps only a sign-in session, so staff do not have to retype it
• An account ID - created when a staff account is made, so the app knows which staff member and which branch is signed in
• Customer names, phone numbers and parcel details - of the people sending and receiving courier parcels: the parcel's status and service, the amount charged, and whether it was paid in cash, by UPI or online. Staff look these up or record them while serving you at our counter

The app does not use your location, camera, photos, contacts or microphone. It contains no advertising, does not use an advertising ID, and has no analytics or tracking tools built in.

Everything the app sends goes over an encrypted connection (TLS) to our own servers, and to Supabase (section 3) for sign-in only. It is not sold and not shared with anyone else. Retention, security and your rights are the same as for the rest of our services, set out in sections 6 to 8. If you are a customer whose details were recorded through the app, you can ask to see, correct or delete them exactly as described in section 8. A staff member who leaves can ask us to delete their account at info@bethellaundry.com.

Our website uses Google Analytics 4 to understand how visitors interact with our pages (page views, session duration, traffic sources). Google Analytics uses cookies - small text files stored on your device. No personally identifiable information is sent to Google.

You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

We retain your booking and customer records for as long as you are an active customer or as required to resolve disputes and comply with applicable law. If you request deletion of your account, we will remove or anonymise your personal data within 30 days, except where retention is required by law.

One narrow exception, and it exists to protect you. If you stop our offer messages, we keep a permanent record of that request, which is your phone number and the date you asked. We cannot delete it, because deleting it is what would let your number quietly return to a future offer list. That record is used for nothing else.

Your data is stored on Supabase, a secure cloud database with row-level security policies, encrypted connections (TLS), and access controls. Only authorised staff and administrators can access your records. We do not store payment card information.

Under India's DPDPA and general data protection principles, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your data (subject to legitimate business needs)
• Withdraw consent for us to contact you for non-essential purposes

To exercise any of these rights, contact us at info@bethellaundry.com or WhatsApp us at +91 93554 06861.

This applies to Bethel Laundry, Bethel Diner, Bethel Courier and the Bethel app on Google Play.

1. Email info@bethellaundry.com with the subject "Delete my data", or WhatsApp us at +91 93554 06861.
2. Tell us your name and the phone number you used with us. If you are a staff member, give the email address you sign in with.
3. We may reply to confirm the request came from you before we act on it.

What is deleted. Your name, phone number, email address, addresses and your order and parcel history are deleted or anonymised within 30 days. For a staff member, the sign-in account is deleted too.

What is kept, and for how long. Bills and payment records that the law requires us to keep are retained only for as long as the law requires, then deleted. If you stopped our offer messages, we keep your phone number and the date you asked permanently, for the reason given in section 6, so your number is never messaged again.

Our services are not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us immediately and we will delete it.

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of our services after an update constitutes acceptance of the revised policy.

For any privacy-related questions or requests: